Interest in ‘The Occult’ Booms During Lockdown

It can’t just be us who’ve seen a skyrocket in occult, astrology, and black magic products on the market.

From Instagram to Reddit, it seems like interest in products like tarot cards and astrology coffee tables are at an all time high. It had us thinking, has the pandemic affected this too?

We used our Consumer Research platform to investigate English-language mentions in March and April, to understand how the pandemic affected the non-traditional hobby and it’s rise to fame.

Very superstitious

Since March, more and more people have been talking about astrology and the occult online. The former has seen an average 2% increase week-on-week, while it’s been 4% for the latter. In the three weeks prior, both topics had seen their volume’s fall.

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