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A little over two years ago, Brandwatch made a big, industry-changing decision. We made a strategic move that was well publicized, and well received as a “logical match.” That move, of course, was the merger between Brandwatch and Crimson Hexagon. Before we announced the merger publicly in early October 2018, the respective product and engineering… Continue reading Brandwatch Named As a Leader in The 2020 Forrester Wave for Social Listening Platforms

November 9, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Social media has become a quintessential element in today’s marketing mix. Approximately 3.5 billion people were active on the multitude of platforms in 2020 alone, and according to a report by oberlo.com, people spend about three hours daily on said platforms. Moreover, 54 percent of social… Continue reading 5 Tips for Harnessing Social Media to Scale Your Online Business

The Facebook-owned platform is rolling out the ephemeral messaging option to users everywhere. November 5, 2020 2 min read This story originally appeared on PCMag Nothing lasts forever — not even WhatsApp messages. The Facebook-owned chat service is taking (another) page from Snapchat and launching self-destructing posts that disappear after seven days. The optional feature… Continue reading WhatsApp ‘Disappearing Messages’ Are Auto-Deleted After One Week

College administration in a global pandemic In August of 2020, the University of Kansas welcomed back approximately 20,000 students, staff, and faculty members. As the university struggled to navigate constantly evolving policies and procedures, mandatory Covid-19 testing, and a redefined classroom experience, the need for data-backed insights from digital intelligence became clear. Bita’s team was… Continue reading How Brandwatch for Administration Helps the University of Kansas Run Effectively During a Global Pandemic