In the last decade, Agile methodologies have been widely embraced by the software development and project management communities. Its iterative approach helps teams make direct progress toward an end goal, while allowing them the flexibility to adapt and refine their process as they go.
Now, marketing teams are embracing Agile in order to thrive in a new era of customer engagement and expectations. Increasing demands on marketing departments require new approaches to marketing management and operations, and the benefits of Agile for marketers are clear:
Wrike’s Agile Marketing Manifesto: The 4 Pillars