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How to write an airbnb description house
Sites like AirBnb, HomeAway, and VRBO all sell vacation properties.

Whether you’re pimping out your spare bedroom to budget travelers, or renting an entire estate to corporate events, your AirBnB page is essentially a sales page!

There’s literally just 3 steps to making a great AirBnB description, and it can be boiled down to this:
Step 1.) Write a description for each room (or feature) of the property.
Step 2.) Attract the kind of guests you want.
Step 3.) Slap all those different sections together.

That’s it!

 

Writing an AirBnB description listing for travel

Got 3 different bedrooms? Describe each of them:
Guests want to know deeper descriptions of each room. Imagine a group of friends renting an AirBnB together, and they want to know the sleeping arrangements beforehand.

Example:

Got an amazing kitchen area? List everything inside it!
You need to let people know all the things (or LACK of things) included in their rental.

Example:

Have something like a pool or hot tub? Make sure to write about that too!

 
 

airbnb honeymoon listing description

Want to attract quite guests to rent out a small side room?
Write something like:

“This room is perfect for responsible guests on a budget who are traveling by themselves!”

Want to attract corporate events?
Write something like:

“60% of the rentals at Rockin Y’ Ranch are team retreats and other corporate events. This is our specialty as the home sleeps 18 people, and has multiple venues on the property to hold events.”

Want to attract insane bachelor parties?
Write something like:

“We have a sick 3 bedroom condo on the world-famous 6th St. Make noise all night long, downstairs are 300 bars, and you can stumble home!”

You get the point. Based on how you “position” your rental, you will attract those kinds of clients.

 
 

airbnb description assembly

Simply take all the descriptions you made from Section 1 and 2, slap them together, and BAM! You have a nice AirBnB description ready to go 🙂

 
 

This is the Rockin’ Y Ranch is a 30 acre ranch just outside Austin, Texas:
rockin-y-ranch-pics

Here’s some links to the listings on HomeAway, AirBnB, and their personal website:

HomeAway Listing: Rockin’ Y Ranch Oasis Near Downtown Austin
AirBnB Listing: Rockin’ Y Private 30 Acre Ranch
Website: Rockin’ Y Ranch

Renting out the Rockin Y Ranch has been exceptionally easy for the family who owns it, However in 2017 something changed and reservations went down.

It was still booked up every weekend, but on weekdays it would sometimes just sit empty.

We speculate it was caused by a few things:

  • More and more people started renting out their homes in the area, and natural market competition crept up.
  • The lake rose 40+ feet in 2017, giving many lake houses their waterfront back (Austin went through a long drought, and a lot of “lake houses” literally had no lake in front of them anymore.
  • More hotels sprang up in the area, giving people more location options for holding corporate retreats or family reunions.

So we at KopywritingKourse took a glance at the listing for Rockin’ Y Ranch, and figured out how we could improve it.

 

Previous Rockin’ Y Ranch Description:

Here’s what the original listing looked like:

For a giant property with tons of different features, attractions, and cool amenities, this listing is NOT really selling it well!

The Rockin’ Y Ranch is an unbelievably cool property, but this descriptions don’t do it justice AT ALL!!

So how can we improve this listing to make it way more awesome, and attract more of the people they want?

Let’s follow our 3-Step process for improving an AirBnB description:
Step 1.) Write a description for each room (or feature) of the property.
Step 2.) Attract the kind of guests you want.
Step 3.) Slap all those different sections together!

 

Step 1.) Write a description for each room (or feature) of the property.

Let’s tell the customers about all the sweet stuff at the Rockin’ Y Ranch. For example, there’s an awesome “Party Barn” which is great for large amounts of people to horse around in and have a good time.

This is one of the coolest parts of the house, yet it was just “casually mentioned” in the original description.

SO by asking the owners a bunch of questions, I was able to pull out all this awesome information about this cool party barn:

See how all we did was list out the cool features of The Party Barn?

Most parties probably don’t care about each individual point on there, but they might care about a few. For example, if I was renting the Rockin Y’ Ranch for a bachelor party, it would be GREAT to know The Party Barn has a fridge that can hold 200 beverages, has a big TV, and WiFi all around.

Now let’s repeat this process for other parts of the house! I personally think it’s especially important to list out the stuff the kitchen has. This is because when you rent an AirBnB for a home-style environment with your friends and family, FOOD is a big part of the experience. And you can’t cook up a storm without the proper equipment.

So let’s list out everything in the Rockin’ Y Ranch kitchen:

 

Step 3.) Attract the kind of clients you want.

The Rockin’ Y Ranch loves 3 main type of events:

  • Family reunions.
  • Corporate events.
  • Chill bachelor parties.

Since they want more of these, they need to specifically attract those events by describing previous successful events of the same type.

For example, since they want to get more corporate events during the weekdays, they can describe WHY the Rockin’ Y Ranch is perfect for corporate events, and EXAMPLES of corporate events they’ve held:

 

Step 3.) Slap all those different sections together.

So for the Rockin’ Y Ranch we’ve listed out all the amenities, and let people know the ranch is great for family reunions, bachelor parties, and corporate events…..so now let’s smash all those individual sections together, and put together a great “Sales Pitch” for the Rockin’ Y Ranch!!

airbnb description assembly

Here’s what the entire listing will read like:

All we did was take several sections of the house, write descriptions for them individually, and then smash them together in our 3-Step process:
Step 1.) Write a description for each room (or feature) of the property.
Step 2.) Attract the kind of guests you want.
Step 3.) Slap all those different sections together.

 

Want some extra brownie points on your listing? Make images with descriptions on top of them. This instills the descriptions in someone’s head quicker than plain copy!

*NOTE* Some rental sites will not allow text on images. They DEFINITELY don’t allow you to put contact info or logos on them.

Here’s some examples of descriptive text over images:

AirBnB Description Images with Text

AirBnB Description Images with Text

AirBnB Description Images with Text

 

Conclusion:

Writing a great AirBnB description is not about adding fancy words or exaggerating how great your property is. It’s all about showcasing all the positive aspects of a home, listing out everything that’s included in the hone, and setting their expectations correctly:

Setting guests expectations correctly is the best way to get 5-Star reviews in the long run:

If you paint a picture of a fancy AirBnB that’s really nice, but then when the guest gets there, it’s really crappy….you will eventually develop a very poor rating.

airbnb expectation

terrible airbnb reality

As you can see it’s relatively simple to write a great AirBnB listing description using our simple 3-step process:

Step 1.) Write a description for each room (or feature) of the property.
Step 2.) Attract the kind of guests you want.
Step 3.) Slap all those different sections together.

Hopefully this simple 3-step process helps some of you AirBnB’ers write better descriptions and provide your guests with more information for a happy trip 🙂

Sincerely,
Neville N. Medhora – Kopywriter Staying In An AirBnB As I Write This

P.S. Do you have an AirBnb (or other vacation rental) listing? Post a link to it here!

….you might get a comment back with some feedback 😉

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