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Methodology

Brandwatch uses a vast database of names to understand the gender of the person behind an account. Where the algorithm isn’t sure, it doesn’t assign a gender.

For this research we used Brandwatch Audiences to search for people that Brandwatch identifies as male and female and then ranked them using influencer metrics. Note: We also looked at accounts belonging to individuals where Brandwatch hadn’t identified a gender, finding accounts like “Taylor Swift”, since ‘Taylor’ could be categorized as either male or female, to make sure we caught all the influencers we needed.

The accounts were ranked according to a selection of criteria that added together to create their influence score. This is a measure of how influential an account is over time, based on the level of genuine engagement they are creating. While lots of followers, retweets and replies will help, the more influential the people they engage with, the better the score.

So, this research incorporates accounts’ gender categorization and influencer score to rank the most influential men and the most influential women on Twitter.

The follower counts listed below were correct and rounded to nearest million at the time of writing.

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