With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account.
Some may wish to track the tweets about their brand or competition, some will want to engage with leads or clients, and others may wish to track the success of their campaigns, among tons of other options. You can do plenty of this with Twitter search.
But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy.
However, bear in mind that these free tools are not an alternative to enterprise tools, such as Brandwatch Analytics, aimed at helping advanced businesses discover, analyze and make sophisticated use of all their social data (not just Twitter).
They also lack the audience analysis functionality of Brandwatch Audiences, which enables you to rank followers by influence, see who their influencers are, and look at the content they share.
That being said, let’s take a look at some of the best free Twitter analytics tools currently available.
Each of the free tools above provide a great start point for conducting basic Twitter analysis.