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Burger King’s ad was a clip of Andy Warhol eating a hamburger, from “Andy Warhol Eating a Hamburger,” directed by JØrgen Leth. It originally came out in 1982, as part of a film called “66 Scenes from America.”

“We believe that it’s kind of cool that he did a lot of art that looked like advertising and that we are using his art to advertise,” Burger King CMO Fernando Machado told AdAge. “It’s like a silent assassin in the clutter of the Super Bowl.”

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