Content Marketing is when you put out a piece of content, someone consumes it, and an action is taken. Like this:
People like Content Marketing because:
▸ Usually the traffic you get is free.
▸ The traffic constantly trickles in day-after-day.
▸ You grab people when they are actively searching for your topic.
Obviously these qualities make the highly targeted and warm traffic from content marketing highly desirable.
Here’s where I need help:
I’m having a tough time getting really good examples of content marketing, can you comment with either:
1.) An example (complete with numbers) of a great piece of content marketing that brings in tons of revenue or leads?
2.) Do you have a good way of explaining Content Marketing to your colleagues? Like even a good analogy? If you have a good one, we will animate it and put it on the post (and of course give you credit)!
P.S. Please comment on the post to share your content marketing examples!