#CordCutting is becoming a movement, but what’s driving it?
Firstly, some context.
Far from the umbilical connotations, cord cutting in the sense we’re discussing it is defined as: “the practice of canceling or forgoing a cable television subscription or landline telephone connection in favor of an alternative Internet-based or wireless service.”
With a whole array of options for streaming TV on-demand and live, we’re living in a time when it’s never been easier to live without traditional forms of access to television. That presents challenges for the big players in cable and satellite, but it’s not necessarily a death sentence.
Here, we’ll be delving into online conversations around the practice of cord cutting, to try to understand the reasons people opt to do it.