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It’s time my friends to put an end to Buzz Words.

A “BuzzWord” is when people use a word that’s overly complex. Generally you can simplify a BuzzWord into something much simpler:

BuzzWord: Simple Version:
“Substantial” A lot
“Emblematic of” It means
“Sublime” Good
“Due to the fact” Because
“In the event of” If
“Has the capability to” Can
“Utilize” Use
“Promulgate” Issue
“Implement” Start
“Give a description of” Describe
“Provide assistance with” Help
“Do the construction of” Build

By simply removing BuzzWords from your copy, you can save a lot of confusion.

 

Many copywriters even get caught in this buzzword trap because they think their words must be super weird or highbrow.

The funny thing is, the smartest people in the world generally are very good at explaining complex subjects in simple ways!

These smart people try to avoid buzzwords, especially when addressing an audience. In fact many people who try to use big and impressive words are doing it to cover up some sort of insecurity so they appear smarter or more important than they really are.

 

“If you can’t explain something in a simple manner, you likely don’t understand it yourself. “
– Quote I Just Made Up

 

A major problem with buzzwords is they increase in complexity when you smash more of them together.

If you don’t fully understand one word in a sentence that would be alright, but if there’s another word right after that you don’t understand, you might totally misunderstand the entire sentence.

For example, if I show you this sentence with a bunch of overly complex words:

…these complex words can stack up into a “shaky pyramid” where you understand less and less the higher you go:

Shaky pyramid moving

Without complex words, this sentence could simply be:

That’s much easier for everyone huh? 🙂

 

Here’s some strategies to combat Buzzwords:

Sincerely,
Neville N. Medhora

P.S. Remember kids:
only you can prevent buzz words

P.P.S. Here’s some other articles that take away buzzwords from your writing.
▸ How To Write A Great Memo (similar to BuzzWord advice).
▸ Using “The Caveman” Voice to Avoid Boring Copy.
▸ Plain Language Course (by the US Government).

P.P.P.S. Want our professional copywriters personally help you remove all BuzzWordy language from your marketing? Then join The Kopywriting Kourse you puerile anthropoid with a picayune capitulum 😛

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