Working with unstructured data
One of the coolest things about unstructured data is just how much there is out there.
Think about all the emails in your customer services inbox, or all the web chats your customers have had with your representatives – with the right tools, you can bring structure to this kind of data and learn from it.
But it’s not always easy and, unlike structured data, the tools that are needed to process it are only now coming to the forefront. For example, image analysis software that can find a company’s logo appearing in thousands of social media posts hasn’t been around for long in comparison to, say, databases containing ID numbers.
Here’s a brief run down of the pros and cons: