Ultimate flexibility and custom machine learning
Consumer Research gives you the choice between custom rules and custom machine learning classifiers to segment your data, allowing analysts unparalleled flexibility in how they break down the data that matters to them.
This is a fundamental part of what makes Consumer Research the most powerful platform on the market, and will support a myriad of use cases for our diverse set of clients.
It brings together the best of Brandwatch Analytics’ rules-based segmentation and Crimson Hexagon’s machine learning algorithms, and creates something better than both of them. No other platform out there offers these two different approaches to this depth, with this much legacy and expertise behind them.
And there’s more
Brandwatch Consumer Research is a platform built for the research methods of the future.
Not only have we combined two analytical powerhouses, we’ll also be continuing to add new functionality and data sources.
As always, we’re expanding our horizons and we’re excited to see where we can take this, with our ongoing vision of building a new kind of intelligence.
I’m so proud of the teams that have come together to build the most exciting product in our company’s history. It’s been a roller-coaster, bringing together competing teams and platforms, but I’m thrilled with the results, and I can’t wait for our customers – new and old – to get their hands on the new platform.
Brandwatch Consumer Research is going to change everything.