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Unmetric

Unmetric is another tool that offers a more complete social analysis than just Facebook, also including Twitter, YouTube, Instagram, Pinterest and LinkedIn. Track your own pages, your competitors, and compare these to an industry benchmark. The analytics are in-depth and varied, including all the metrics listed for the above tools.

The charts include a welcome feature that provides a plain English overview of each one, listing ‘highlights’ and ‘insights’. You can view a breakdown of types of stories posted to your or competitor’s accounts (event, content, advert, employee stories, etc). A real strength is in campaign categorization, which lists different campaigns and a breakdown of post types, engagement, and top posts.

Another strong feature is the ideation and content discovery, which provides ideas based on topics, competitors or industry, or allows you to search for keywords.

Cost: Plans start at $1,000 a month.

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