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Looking at location data, folks in the UK are on the hunt for a good deal on bicycles and trampoline accessories, like netting. Kind of weird given it’s not quite the season for it.

Stateside, people are loving Kohls and Amazon (these brands kickstarted their Black Friday deals a week in advance.) Otherwise, they’re boycotting Black Friday to head outdoors, following REI’s successful campaign.

Men in the States, the UK and Canada all want good deals on PS4s, Nintendo Switches, and Xbox Ones. No surprises there.

Let us know what you think of Black Friday @BW_React, or right down in the comments.

And, if you’re braving it in the Black Friday sales IRL, this is just a gentle reminder to leave ‘Karen‘ at home:

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