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A few years ago one of the best copywriters in the world Joe Sugarman made a book called “Advertising Secrets of the Written Word” (re-named to “The AdWeek Copywriting Handbook“).

In section 2 of the book he outlines 24 different “psychological triggers” that get people to buy things.

This section of the book was pure gold, and is something I constantly refer to. As a tribute to the awesome Joe Sugarman (whom I’ve been lucky enough to hang out with many times)….

Joe Sugarmn Triggers and Neville Medhora

Here is the full list of Joe Sugarman’s Psychological Triggers:

























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P.S. Do YOU have any addition psychological triggers, or examples of when you’ve used any of these? Please share!

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